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dc.contributorEconomy Divisionen_US
dc.contributor.authorUnited Nations Environment Programmeen_US
dc.contributor.authorGreening Economies in the European Union's Eastern Neighbourhood (EaPGREEN)en_US
dc.contributor.otherOrganisation for Economic Co-operation and Development
dc.contributor.otherUnited Nations Economic Commission for Europe
dc.contributor.otherEuropean Union
dc.coverage.spatialArmeniaen_US
dc.date.accessioned2020-03-02T06:28:03Z
dc.date.available2020-03-02T06:28:03Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/20.500.11822/31851
dc.descriptionTamara Fruit is one of Armenia’s leading food production companies, specialising in fruit, berry and vegetable preserves, purees, deep frozen and bee products. The origins of this company date back to Armenian independence, when conditions for private entrepreneurship improved. The food industry was among the most successful in Armenia to recover and re-orientate towards new opportunities offered by market economies in transition. This involved finding new markets, positioning themselves on those markets and continuously improving marketing skills and product competitiveness so as to enter the global free market. Tamara Fruit first sold locally in Armenia, with some exports to Russia – but the company’s ambitions did not stop there. At the time, Russia was the biggest export destination. Yet Armenia was headed for a Trade Association Agreement with the European Union, pushing companies to diversify exports and discover new markets. By 2005, Tamara Fruit had the European Union’s organic market in its sights. The family-owned company was able to gain organic certification in Armenian through ECOGLOBE and is now one of the leading organic producers and promoters of value chains and exporters in Armenia.en_US
dc.formatTexten_US
dc.languageEnglishen_US
dc.rightsPublicen_US
dc.subjectORGANIC FARMINGen_US
dc.subjectFOOD TRADEen_US
dc.subjectAGRICULTURAL TRADEen_US
dc.subjectGREEN ECONOMYen_US
dc.titleTamara Fruit: From Seed to Blossom in Armeniaen_US
dc.typeChapters and Articlesen_US
wd.identifier.sdgSDG 2 - No Hungeren_US
wd.identifier.sdgSDG 3 - Good Health and Well-beingen_US
wd.identifier.sdgSDG 17 - Partnershipsen_US
wd.tagsAgricultureen_US
wd.topicsResource efficiencyen_US
wd.identifier.pagesnumber3 p.en_US


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