Tamara Fruit: From Seed to Blossom in Armenia
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Date
2018Author
United Nations Environment Programme
Greening Economies in the European Union's Eastern Neighbourhood (EaPGREEN)
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RT Generic T1 Tamara Fruit: From Seed to Blossom in Armenia A1 United Nations Environment Programme, Greening Economies in the European Union's Eastern Neighbourhood (EaPGREEN) YR 2018 LK http://hdl.handle.net/20.500.11822/31851 PB AB TY - GEN T1 - Tamara Fruit: From Seed to Blossom in Armenia AU - United Nations Environment Programme, Greening Economies in the European Union's Eastern Neighbourhood (EaPGREEN) Y1 - 2018 UR - http://hdl.handle.net/20.500.11822/31851 PB - AB - @misc{20.500.11822_31851 author = {United Nations Environment Programme, Greening Economies in the European Union's Eastern Neighbourhood (EaPGREEN)}, title = {Tamara Fruit: From Seed to Blossom in Armenia}, year = {2018}, abstract = {}, url = {http://hdl.handle.net/20.500.11822/31851} } @misc{20.500.11822_31851 author = {United Nations Environment Programme, Greening Economies in the European Union's Eastern Neighbourhood (EaPGREEN)}, title = {Tamara Fruit: From Seed to Blossom in Armenia}, year = {2018}, abstract = {}, url = {http://hdl.handle.net/20.500.11822/31851} } TY - GEN T1 - Tamara Fruit: From Seed to Blossom in Armenia AU - United Nations Environment ProgrammeUnited Nations Environment Programme, Greening Economies in the European Union's Eastern Neighbourhood (EaPGREEN) UR - http://hdl.handle.net/20.500.11822/31851 PB - AB -Metadata
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Tamara Fruit is one of Armenia’s leading food production companies, specialising in fruit, berry and vegetable preserves, purees, deep frozen and bee products. The origins of this company date back to Armenian independence, when conditions for private entrepreneurship improved. The food industry was among the most successful in Armenia to recover and re-orientate towards new opportunities offered by market economies in transition. This involved finding new markets, positioning themselves on those markets and continuously improving marketing skills and product competitiveness so as to enter the global free market. Tamara Fruit first sold locally in Armenia, with some exports to Russia – but the company’s ambitions did not stop there. At the time, Russia was the biggest export destination. Yet Armenia was headed for a Trade Association Agreement with the European Union, pushing companies to diversify exports and discover new markets. By 2005, Tamara Fruit had the European Union’s organic market in its sights. The family-owned company was able to gain organic certification in Armenian through ECOGLOBE and is now one of the leading organic producers and promoters of value chains and exporters in Armenia.
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