In preparation for the 14th UNEP Global Major Groups and Stakeholders Forum (GMGSF) and the 27th Session of the UNEP Governing Council/Global Ministerial Environment Forum (GC/GMEF)

Key Messages from North American Major Groups and Stakeholders Key points raised by participants in the UNEP North American Civil Society Consultation are enumerated below. These key messages reflect areas of general consensus from the meeting; however, the various groups present do not necessarily endorse every conclusion. Developing a narrative: The current environmental narrative is a reactive and deficit-based approach focusing on tragedy and guilt, instead of a proactive and positive narrative emphasizing the beauty of collaboration and well-being for all on a finite planet. UNEP should facilitate the development a new narrative that captures the urgency of the environmental challenges we face as opportunities for collaboration, inspires stakeholders to take action, creates new communal identities around environmental responsibility, and provides accessible terminology to the general public. UNEP has a central role to play in helping to develop this narrative, and should invite media and communications experts from various industries to support the initiative.